A plastic drinking straw might seem a very small and almost insignificant gesture when our landfills and oceans are filled with huge chunks of plastic from children's toys and packaging. But it does matter. It all matters. (Not to mention the harmful effects of drinking or eating anything that touches plastic - I"m not going there today).
I've been recycling and reducing for years AND still I got a much keener sense of urgency around seriously changing what I can. I've had an uncomfortable relationship with plastic for a long time and now am acutely aware of the need to use less ... now. Watch the trailer. See the film if you can (they are bicycling across Canada at the moment). Live the message.